I was surprised that the
majority of people who visit the farmers market are people split between people
coming for the first time and people who come every single week. I wonder if
most of the people who came for the first time end up coming every week, or if
there is some way to at least get them to come back once a month. I was also
surprised that so many people purchased baked goods. At many farmers markets I
go to, I think of fruits, veggies, jams, honeys and crafts being sold, but I
don’t think I’ve seen baked goods that often.
Many people, according to
the survey, shop at the farmers market for convenience. I think this is
something that our downtown farmer’s market can learn from this by amending the
market to make it more convenient for potential customers. Right now, many
people have to go out of their way to get to the farmers market. Something they
could do is extend the time until later in the afternoon to accommodate people
who may get lunch and then go to the market.
One benefit of farmers’ markets
extending their times into being a year-round market is that they can then
accommodate all kinds of crops, rather than just summer crops, etc. A negative effect is that by making it
year-round, it increases the overhead cost.
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